Software + Marketing
Sarasota, FL
Complete Digital Solutions
for Modern Businesses
A full-service team of software engineers, marketers, and designers dedicated to building and growing your digital presence.
How We Started
Founded in 2022, Lumarra was built by a team of engineers and marketers who saw a gap in the industry: businesses were hiring separate vendors for software, marketing, and design—and nothing worked together. We set out to change that.
Our founders came from backgrounds in paid media, software engineering, and business operations. Instead of building another generic agency, we focused on what actually moves the needle—performance-driven advertising, custom-built tools, and strategies backed by real data. Every client we work with gets the same level of attention, whether they're a local service business or a growing e-commerce brand.
Today, we manage ad spend across Meta and Google, build custom software solutions, and help businesses create systems that scale. We're not trying to be the biggest agency—we're focused on being the most effective partner for the clients we take on.
Built With Modern Technology
We use industry-leading tools and frameworks to build scalable, high-performance solutions
The Principles That Guide Us
Everything we do is driven by these core values
Results-Driven
We deliver measurable results whether it's beautiful design, high-converting campaigns, or powerful software.
Innovation First
From AI-powered apps to cutting-edge marketing strategies, we use the latest tools and techniques.
Quality Obsessed
Every line of code, every design element, every campaign is crafted with attention to detail.
Collaboration
Our integrated team of developers, marketers, and designers work together seamlessly.
Data-Driven
We make decisions based on analytics, user insights, and performance metrics—not guesswork.
Growth Focused
We build solutions designed to scale your business, drive conversions, and maximize ROI.
Meet the People
The talented individuals behind your success
Joshua Mendel
Lead Engineer & Growth Strategist
One of the lead engineers and growth strategists at Lumarra. He plays a central role in building and optimizing the technical and marketing systems that power Lumarra's client results, helping position the company as one of the top-performing agencies in the U.S.
Mindy Hazzan
Co-Founder
Studied at Florida State University and is a co-founder of Lumarra. She focuses on company strategy, operations, and long-term growth, working closely with leadership to scale the business and ensure consistent client success.
Sam Berliner
Paid Media Specialist
A paid media specialist at Lumarra, with deep expertise in Facebook and Google advertising. He leads lead-generation strategy across platforms, optimizing campaigns to drive high-intent traffic and measurable results.
Mike Cohen
Co-Owner, Sales & Marketing
A co-owner of Lumarra who leads sales and marketing operations. He oversees client acquisition, partnerships, and revenue strategy, ensuring alignment between growth initiatives and client outcomes.
Jessica Kramer
Growth Specialist
A Growth Specialist focused on customer success. She works directly with clients to ensure campaigns are executed effectively, goals are met, and long-term performance continues to improve.
"To empower businesses with complete digital solutions—from custom software and AI to marketing and design—that solve complex problems, drive growth, and deliver measurable results."
We believe great digital experiences require seamless integration across technology, creativity, and strategy. We're not just building websites or running ads—we're your complete digital partner.