Software + Marketing
Sarasota, FL
The Challenge
ProTeam Nutrition was hemorrhaging money on digital advertising. Despite spending $50,000 per month on Google and Facebook ads, they were barely breaking even. Their return on ad spend (ROAS) was a dismal 1.2x, meaning they were getting only $1.20 back for every dollar spent. The ads had poor targeting, generic creative that didn't stand out, and landing pages that failed to convert. The company was on the verge of cutting their digital advertising budget entirely and needed a dramatic turnaround.
Our Solution
We implemented a complete overhaul of their digital advertising strategy with a data-driven approach:
1. Audience Targeting Refinement
We analyzed customer data to identify the highest-value customer segments and created detailed buyer personas. Using this research, we built custom audiences and lookalike audiences that precisely targeted people most likely to buy. We also implemented exclusion lists to avoid wasting budget on unlikely converters.
2. High-Performance Creative
We produced 50+ ad variations with compelling copy, eye-catching visuals, and clear value propositions. Each ad was tailored to specific audience segments and stages of the buyer journey. We emphasized product benefits, social proof, and limited-time offers to drive urgency and conversions.
3. Conversion Optimization
We redesigned landing pages with conversion-focused layouts, clear calls-to-action, trust signals, and streamlined checkout flows. We implemented A/B testing to continuously improve performance, and added retargeting campaigns to recover abandoned carts and re-engage interested prospects.
Campaign Deliverables
Platforms & Tools
The Results
Within 90 days, we transformed ProTeam Nutrition's advertising from unprofitable to highly profitable:
- 5.2xROAS achieved, generating $5.20 for every $1 spent (up from 1.2x)
- 60%reduction in cost per acquisition, from $85 to $34 per customer
- 850%increase in new customers acquired through paid ads
- $260Kin revenue generated in first 90 days from $50K ad spend
- 3.8%conversion rate on landing pages, up from 0.8%
Client Testimonial
"We were about to give up on digital advertising entirely before working with Lumarra. They completely turned things around. The ROAS went from barely breaking even to 5x in just 3 months. Digital ads are now our #1 customer acquisition channel, and we're scaling the budget every month. The team's expertise in audience targeting and creative optimization is unmatched."